AIA Store promotional campaign

The AIA Store is the official e-commerce platform of the American Institute of Architects, offering books, research, and branded merchandise for design professionals.

I designed monthly email campaigns promoting featured products, creating custom illustrations, photography, and occasional copy writing. In collaboration with the store’s product curator, I developed compelling visuals to drive engagement and traffic to the online shop and highlight their products. I also produced a range of supporting assets—including digital banners, multiple platform web advertisements, and email hero imagery—to ensure a cohesive campaign presence each month.