AIA Store promotional campaign
The AIA Store is the official e-commerce platform of the American Institute of Architects, offering books, research, and branded merchandise for design professionals.
I designed monthly email campaigns promoting featured products, creating custom illustrations, photography, and occasional copywriting. In collaboration with the store’s lead curator, I developed compelling visuals to drive engagement and traffic to the online shop. I also produced a range of supporting assets—including digital banners, web advertisements across multiple platforms, and email hero imagery—to ensure a cohesive campaign presence each month.